for every victory

total look: H&M For Every Victory  shoes: nike

I was one of the lucky ones to lay hands on the new H&M collection "For Every Victory" before it hits the stores on the 21st July 2016. The collection has a similar aesthetic to the Swedish Olympic team collection, with its own colour palette in black, grey, dusty pink and gold. It is centred on performance T-shirts, running shorts and leggings, as well as sports bras for women. I loved most of the pieces, but to tell you the truth, the black & gold outfit I chose is the one I instantly fell in love with. I always thought a nice outfit along with the goals you have set should be a motivation to want to train harder. Even though everything is melting from overheating, I choose to train as much as I can and set new goals inspired by H&M and the story behind the new collection "For Every Victory".

"With the technical high-fashion sports collection For Every Victory, H&M celebrates the power of personal victories. The collection has been developed in collaboration with the Swedish Olympic team, and the campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences. The collection will launch together with the campaign in stores and online at on 21st July 2016."

Special thanks to crossfit Σtigma for their hospitality!


location: Crossfit Σtigma, Vari, Athens, Greece